How to create Dynamic Video using prospect LinkedIn profile IDs instead of email addresses?

In order to use Potion with your LinkedIn automation tool, you may need to use LinkedIn profile IDs instead of email addresses to ensure your automation tool's unique identifier for each lead is identifiable by Potion.

Building your Prospect List

1. When building your prospect list, replace the "email address" column with the "LinkedIn URL" for each prospect
2. Upload your prospect list, ensuring that the "email address" field is populated with the LinkedIn profile URLs of each prospect

Using a Potion snippet in your LinkedIn Automation Tool

1. Identify what the "unique identifier" is within your LinkedIn automation tool. It is likely {linkedin_profile} or something similar but verify this first.
2. Find the Potion video you'd like to share through your LinkedIn automation tool
3. Click the "Share your video" button below your video
4. Select the Hubspot Snippet
5. Paste your Hubspot Snippet into your LinkedIn automation tool, it will look like this:
   1. <a href="https://video.sendpotion.us/658445ef2613f37d5d0ee301/"><img alt="Potion video" src="https://video.sendpotion.us/media/gif/658445ef2613f37d5d0ee301/.gif" width="480" height="auto" /></a>
6. Modify the snippet to replace {contact.email} in both places with the unique identifier you've verified within your LinkedIn automation tool
   1. eg. delete {contact.email} and replace with {linkedin_profile}, if {linkedin_profile} is the correct unique identifier based on your tool of choice

Conclusion

By following these steps, you can leverage the power of Potion's dynamic videos within your LinkedIn automation strategy. Remember to replace email addresses with LinkedIn profile URLs in your prospect list and adjust the provided snippet to use your automation tool's unique identifier. This will ensure each prospect receives a personalized video message, enhancing your outreach efforts on LinkedIn.