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What is Potion AI?
Kanad Bahalkar avatar
Written by Kanad Bahalkar
Updated over a month ago

Potion is an AI video tool that enables you to generate AI personalized videos at scale automatically—no need to record endless takes. For this, all you have to do is create a video template, identify the sections you’d like to personalize, and let Potion’s AI take over. Think of it as mail-merge for videos, but with advanced personalization that feels truly human.

Moreover, Potion doesn’t just add names into videos—it creates hyper-realistic videos with precise lip-sync. Thus, ensuring the message feels natural and authentic. No poorly dubbed voiceovers here—every video looks and sounds as though it was made exclusively for the recipient.

But that’s not all. Potion now allows you to build personal AI avatars—a digital twin that replicates your appearance, voice, and gestures. Train the avatar once, and from then on, all you need to do is type a script—your AI clone will deliver it flawlessly. This means you can personalize videos at scale without ever hitting record again.

Create More than Just Personalized Videos

In addition to personalized AI videos, Potion offers multiple ways to create and upload content:

  • Full-length AI videos from text

  • Front camera videos

  • Screen recordings

  • Picture-in-picture style recordings

Potion also lets you fully customize your video pages with:

  • Branding and domain name personalization

  • Embedded widgets, CTA buttons, and gifs

This customization ensures that your videos align with your brand identity and maximize audience engagement.

Here’s how Potion transforms your video strategy:

1. Personalized AI Videos – At Scale

Imagine sending 10 or even 10,000 personalized video messages without ever recording another clip. With Potion, personalization becomes effortless, thanks to AI-powered automation that creates unique videos tailored to each recipient. Whether it’s addressing people by name, swapping backgrounds, or adding custom elements, Potion ensures every message feels like it was made just for them.

How Does AI Personalization Work in Potion?

Here's a breakdown of Potion's personalization functionality:

  1. Click on “Create new video” button on your Dashboard

    what is potion videos

  2. Select “Personalize only greeting” and record your video. Be sure to start with "Hey there" as this will be used to personalize names by our AI.

    what is potion ai

  3. Add names, record them (or train your AI voice to generate this seamlessly) and our Potion will generate truly personalized videos for you!

    what is potion ai videos


Please note: This spotlight highlights the "Personalize Greeting" feature, but that's just the tip of the iceberg! We're constantly innovating and adding new functionality to Potion. By the time you encounter this, you might have access to even more features designed to streamline your video creation process.

To explore Potion's full potential and see all the latest features, head over to our website and request a walkthrough or demo. Our friendly support team is also happy to answer any questions you might have.

2. Create Your Personal AI Avatar

What if you could create a digital version of yourself to deliver messages anytime, anywhere—without ever needing to hit “record”? Potion allows you to build a hyper-realistic AI avatar that looks, sounds, and gestures exactly like you. This AI-powered clone enables you to scale personalized communication effortlessly, or even, automate your content creation.

Here’s How to Create Custom AI Videos Using Text Script:

Please note that in order to use personal AI avatars to create custom AI videos, you first need to finish training our video AI. It's super easy and you just need to follow simple steps to help our AI understand your face, voice, and gestures (takes less than 4 minutes). If you feel stuck anywhere, kindly reach out to our support. Next up, here's how to create full-length, custom AI videos with Potion,

  1. In your dashboard's left menu, select "Teleprompter" and enter your text script. Our AI will seamlessly transform it into a polished video for you.

    Gif 1 - Select teleprompter script
  2. Click on "Create New Video" and choose "Create Full-Length Videos" from the options. This will open a screen displaying all your saved text scripts in Teleprompter, ready for you to select and work with.

    Gif 2 - Select Full-length video option
  3. Simply click "Generate Video" and let the magic happen! In just a few seconds, your custom video is ready to share with your audience—effortless and impactful.

    Timeline 1 (1)

🎥 No studio, no cameras, no retakes—just pure efficiency. You get a complete AI-generated video with your own face, voice & gestures. Such a personal avatar can help engage with anyone, anywhere, at the click of a button.

Benefits of Using Potion

By incorporating Potion into your strategy, you can expect to reap several benefits,

For Sales

For Marketing

  • Enhance email journeys with engaging, personalized video marketing that replaces static messages.

  • Use our AI avatar video generator for social media campaigns, boosting brand presence and engagement.

  • Scale video ads with custom backgrounds and targeted messaging for different audiences.

  • Track video performance metrics to optimize campaigns and refine marketing strategies.

For Customer Service

  • Deliver consistent customer service training videos using AI avatars for customer onboarding.

  • Provide video tutorials on common troubleshooting processes with AI-generated guidance.

  • Create interactive, personalized video scenarios to teach agents objection handling and customer empathy.

  • Save time by reusing AI videos for recurring training topics or refresher sessions.

For Product Management

  • Use AI videos to send personalized product engagement emails or new feature demos to customers.

  • Customize updates by including the recipient’s name and relevant use cases.

  • Automate product education videos tailored to specific user needs.

  • Improve engagement with dynamic CTA buttons embedded in the video, prompting customers to explore new features.

For E-Commerce

  • Send personalized video reminders featuring abandoned items to encourage checkout.

  • Use AI avatars to explain discounts or promotions specific to the shopper.

  • Build trust by including messages addressing common purchase hesitations (like shipping costs).

  • Provide personalized shopping AI recommendations within videos based on browsing history.

For Real Estate

  • Use AI avatars to send personalized video tours of properties to potential buyers.

  • Automate follow-up videos after property viewings to nurture leads.

  • Use personalized real estate marketing outreach with videos addressing individual buyer preferences and budgets.

  • Send property update videos with embedded CTAs to book site visits or request more information.

For Onboarding

  • Welcome new employees with AI-generated onboarding videos customized for each team member.

  • Use avatars to explain company policies, processes, and tools efficiently.

  • Send milestone-based videos to congratulate and engage employees throughout their onboarding journey.

  • Offer AI personalized onboarding video walkthroughs of tools or software relevant to each employee’s role.

In conclusion, Potion unlocks a world where AI avatars and personalized videos work tirelessly for you—without the usual production hassles. Whether your goal is lead generation, outreach, client communication, video marketing, remote selling, or customer support, Potion makes it possible to engage and convert at scale, all while freeing up valuable time.

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