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Video analytics and metrics
Video analytics and metrics
Kanad Bahalkar avatar
Written by Kanad Bahalkar
Updated over a month ago

Video metrics provide valuable insights into your and your team's Potion usage. By monitoring these metrics (Clicks, Views, Generated videos, Static videos, Screen recordings), you can assess individual contributions, identify areas for improvement, and track overall team engagement with the platform. As a Team Admin, you can leverage this data to inform training needs, content creation strategies, and overall team effectiveness with Potion.

Team user metrics

  1. Go to your Potion account

  2. Click "Admin" button in your navigation menu on left hand side

  3. Click "Users" tab, if you're not already on it

Note: Team user metrics are only available for Team Admins

You'll see a list of all Potion users in your team. For each user, you'll see these metrics:

  • Clicks: Total number of clicks on CTA buttons on all the videos made by the user

  • Views: Total number of video page views on all the videos made by the user

  • Generated videos: Total number of Dynamic videos and Dynamic screen recordings generated by the user

  • Static videos: Total number of Static videos recorded by the user

  • Screen recordings: Total number of Screen recordings and Screen & face recordings made by the user

Team video metrics

  1. Go to your Potion account

  2. Click "Admin" button in your navigation menu on left hand side

  3. Click "Videos" tab, if you're not already on it

  4. You'll see a list of all videos created by Potion users in your team

Note: Team video metrics are only available for Team Admins

For each video, you'll see these metrics:

  • Clicks: Total number of clicks on CTA buttons on a video

  • Views: Total number of video page views on a video

  • Status: The processing status of the video, to show you if the video generation is in progress

Individual video metrics

  • Click on the video thumbnail to visit the 'Video Edit Page'

  • You'll see the "Video template stats" section on the right hand side

Note: Individual video metrics are only available on Dynamic Videos

For each video, you'll see these metrics:

  • Videos generated: Number of videos in this video template that have completed processing and ready to be sent to prospects

  • Videos generating: Number of videos in this video template that are still processing

  • Videos viewed: Number of video views. This number is the number of unique people who have seen either the video template or the generated video

  • Videos clicked: Number of clicks on your CTA button by unique individuals

  • Errors: Number of errors in processing.

The reason for errors could be:

  • Invalid audio input (eg: audio with no sound)

  • Invalid video input (eg: no face present in the video template)

  • Invalid screenshot URL input (eg: invalid or broken webpage link)

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